On Monday 1st June 2015 Roy’s Iron DNA (a musical collective and live band from the Scottish Borders and Edinburgh) will release the world’s first augmented reality album.
The album, entitled ‘Exposure’, will be released as a tabloid style newspaper with each page scannable with a smart-phone/tablet app enabling the reader to play an individually commissioned video for a track from the album. 10,000 copies of the newspaper will be distributed to 250+ outlets across the length and breadth of Scotland and will be entirely free of charge ensuring an estimated 100,000 readership!
Available everywhere from music shops and cafes to galleries, pubs, clubs, colleges and universities the publication will herald a new dawn for album releases. No other act has combined augmented reality with visual art and music in such a way before.
Funded by Creative Scotland
, Roy’s Iron DNA has commissioned a wide range of creative talent from across the country. Art students and professional production houses have interpreted tracks from the album to produce their own unique views on the music.
These videos will be released daily via the band’s official vimeo channel from May 23rd – June 1st. Before the newspaper and digital download release of the album on 1st June.
The album is being released by the band’s own multi-faceted music company Travelled Music who count festival headline band Caribou among their clients.
Roy’s Iron DNA will take to the festival stage themselves this summer to promote the release of ‘Exposure’. Catch them at –
Listen to the title track and watch the video below -
Exposure by Roy's Iron DNA (video by Piotr Piasta) from ROYSIRONDNA on Vimeo.